claw-merch.store

Lock down the soul before the storefront.

• Final logo lockup + favicon×
• Color & type system (dark, gritty, warm)×
• Tone of voice — one paragraph reference×
• Hero photography / mood references×

What we sell, in what order, and why.

• Define first drop SKUs (t-shirts)×
• Size matrix + fit notes per garment×
• Roadmap: hoodies, caps, prints, patches×
• Pricing logic (cost · margin · psychology)×

Only serious SE/EU DTG/DTF partners. Sample first.

• Shortlist 3 SE printers (DTG + DTF)×
• Shortlist 2 EU printers as fallback×
• Order test prints — same artwork, all×
• Compare wash, hand-feel, color, lead time×
• Confirm API / order automation per partner×

Cat motifs meets hard rock. Limited drops for official acts.

• Concept board — cat × hard rock visual language×
• First 3 ready-to-print designs (CMYK + transparent PNG)×
• Mockup template per garment×
• Licensing process for official-act collabs×

Pick the platform and ship the shell.

• Decide: Shopify vs custom on Lovable×
• Domain pointed, SSL, www redirect×
• Product templates + collection pages×
• Cart, checkout, order confirmation flow×
• Cookie & analytics setup (GDPR)×

Boring, required, do it once.

• Terms of sale×
• Privacy policy + GDPR×
• Returns & exchanges policy×
• Business entity / F-skatt sanity check×

Frictionless, Nordic-first.

• Stripe + Klarna live×
• Shipping zones & rates (SE / EU / world?)×
• Order → printer handoff automation×
• Tracking emails wired up×

Soft launch, then loud. Never the other way around.

• Pre-launch email capture page×
• Friends & family test orders×
• First drop date locked×
• Launch post — visuals + caption×